LONDON, United Kingdom, 7 July 2026. Events500 and Qtell today announced a strategic partnership that will bring AI-native cross-system intelligence to venue operators across the UK.
Launching in July 2026, the partnership will enable customers to surface answers they couldn’t previously access from across their business systems, helping teams understand what is happening, why it is happening, and what they should do next.
The challenge is no longer collecting data
Venue operators are under increasing pressure to make decisions across sales, marketing, operations, finance, and customer engagement while managing growing volumes of data. While information is available across the business, turning that information into a clear understanding of performance, future demand, customer value, and operational priorities remains a significant challenge.
The challenge is no longer collecting data. The challenge is connecting it in a way that helps teams understand what is happening and what to do next.
Through the partnership, venue operators gain continuous intelligence across the business, helping them understand which marketing investment drives revenue, forecast future demand and occupancy, benchmark performance consistently across venues, identify their most valuable customer segments, build richer audiences from connected data, and proactively surface emerging opportunities and operational risks before they become obvious.
Intelligence that fits into how teams already work
Beyond reporting, the partnership creates a foundation for continuous improvement without requiring teams to change how they work. Qtell sits alongside Events500, connecting data, identifying opportunities and risks, delivering intelligence into existing workflows, and automating actions where appropriate.
When human judgement is needed, the right people receive the context they need to act. Every outcome feeds back into the platform, helping future recommendations become more accurate over time.
Qtell and Events500 are developing a direct integration between the two platforms, enabling current and future customers to use Events500 and Qtell seamlessly together.
“Venue operators are managing increasingly complex businesses. The challenge is no longer collecting data. The challenge is connecting it in a way that helps teams understand what is happening and what to do next. We’re excited to partner with Qtell to help our customers create more value from the data they already have.”
Patrick Morris, General Manager at Events500.
“Businesses are not short of data. They are short of context. The systems they run on each tell a partial story, and the questions that matter most sit in the gaps between those systems. Qtell connects those gaps to give businesses answers they simply couldn’t get before, and provides the trusted foundation that people, AI platforms and automated workflows can rely on.”
Qamile Zejnullahi, Co-Founder of Qtell.
Availability
Qtell will begin onboarding Events500 customers in July 2026. To learn more about the Events500 and Qtell partnership, visit qtell.co.uk/events500.
About Events500
Events500 is a UK-based, end-to-end venue and event management platform designed to streamline operations for conference centres, unique venues, stadiums, wedding venues, and hotels. The software is designed to be flexible enough to manage individual venues to enterprise-level multi-venue management by contract caterers. Events500 brings together event planning, customer communication, online bookings, online payments, and reporting into one integrated solution, helping venues increase efficiency and deliver a seamless client experience.
With its move into AI, data-driven decisions allow sales teams to better prioritise the order enquiries that are responded to. Its open API enables venues and partners to seamlessly integrate with their existing systems and automate data flows. This added flexibility gives venues the best-in-breed of applications currently available to the industry to streamline operations, enhance connectivity across their tech stack, and unlock new opportunities for innovation and efficiency.
Events500 includes a real-time event diary, online proposals and contracts, a customer portal, drag-and-drop table planning, CRM tools, online payments, and detailed analytics. Events500 also offers a website-embedded booking engine, enabling venues to automate enquiries, reservations, and payments. Find out more at events500.com.
About Qtell
Qtell Limited is an AI-native cross-system intelligence platform that helps organisations make faster, more consistent decisions using their operational data.
Unlike reporting and analytics tools that require teams to model data and build dashboards, Qtell removes this manual effort. It connects fragmented business systems across sales, marketing, finance, and operations and unifies them into a governed, trusted source of truth. Users can ask questions in plain English and receive answers, reports, or visual outputs without building queries or dashboards by hand.
This governed foundation is what enables reliable AI. Qtell is designed for AI-driven workflows, allowing AI assistants and automated agents to operate on consistent, structured business context rather than isolated or incomplete data sources.
Through natural-language access via Ask Q and automated insight generation via Q Insights, Qtell delivers actionable intelligence directly to business users, surfacing trends, opportunities, and risks across connected data.
By enforcing consistent business definitions and enabling AI-ready access to operational information, Qtell helps organisations move from fragmented reporting to coordinated, intelligence-driven decision-making.
Media Contacts
Qamile Zejnullahi, Qtell: [email protected]
Patrick Morris, Events500: [email protected]