Qtell Platform
Governed intelligence across the systems your business already uses
Qtell connects the systems and data sources used across the business and governs that data with consistent definitions, permissions, business rules and access controls, so every person and AI works from the same understanding.
The same definitions, permissions and business rules apply whether the data is accessed in Qtell or through the AI tools your team already uses, creating one governed understanding of the business.
Data Capabilities
Built for different levels of data depth
Qtell can work directly with current business data, retain business memory over time, connect to an existing warehouse, or provide and manage the data foundation needed to use existing business history for deeper analysis, attribution, audiences, forecasting and predictive modelling.
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Current business data
Qtell works across current data from connected systems, applying the same definitions, permissions and business rules to answer questions that span the business, continuously monitor what is happening, identify changes that need attention, investigate what is driving them and take permitted action.
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Business data memory
Qtell retains business information over time, making it possible to compare periods, track change, recognise developing patterns and understand what is happening now against what happened before.
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Historical Intelligence
Longer-term analysis, customer and entity history, attribution, cohorts, audiences, forecasting and predictive modelling all depend on having historical data available in one usable foundation.
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Your data foundation or Qtell’s
Qtell can provide and manage the data foundation needed to bring existing business history together for deeper analysis. Where an established data environment already exists, Qtell can work with it rather than replace it.
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Governed AI Access
Your team keeps using the AI tools they already use, without giving AI direct access to your business data. Qtell sits between the AI and the data, applying the same definitions, permissions and rules before anything is returned or acted on.
Data Governance
One set of rules across every use of business data
Qtell applies the same governance wherever business data is accessed through Qtell, keeping people, automated processes and AI applications working from the same understanding.
Platform Capabilities
Qtell uses governed business data to investigate questions, monitor what is changing, analyse what is driving it, build audiences and take permitted action.
Ask Q
Investigate questions that span the business
Ask investigative questions that require data from multiple systems and follow the answer deeper as new questions emerge.
Q Insights
Continuously investigate what is changing
Qtell monitors business activity, identifies changes, risks and opportunities, and investigates the factors driving them.
Q Audiences
Turn connected customer data into audiences
Build audiences using customer data from across the business, then activate them in the platforms where they are needed.
Q Acts
Move intelligence into action
Turn findings into alerts, approvals and permitted actions in the systems where work already happens.
Q Agents
Keep work moving continuously
Q Agents monitor defined areas of the business, investigate changes and identify what needs attention. They can route work to the right people and teams where they already work, assign follow-up, track what happens next and take permitted actions automatically or send them for approval.
AI Access
Govern your business data, not every AI separately
AI tools can access business data through Qtell without being given direct access to the underlying systems.
Qtell applies the existing governance before the data is returned, so AI tools can change without recreating the rules around the business data.
Through MCP, AI applications can request governed business data from Qtell while the team continues working in the AI tools they already use.
Managed Platform
Maintained as the business changes
Qtell maintains the connections and governance behind the platform so the understanding used by people and AI stays current.
Onboarding is guided and automated, and the ongoing maintenance of the platform is managed by Qtell rather than becoming another data environment for the business to maintain.
- Business systems change.
- Fields change.
- Permissions change.
- Definitions change.