HUBSPOT + QTELL

Connect HubSpot and your other business systems to Qtell

Get governed answers across HubSpot, marketing, advertising, analytics, finance and other business systems, in Qtell or inside the AI tools your team already uses.

Get started with Qtell →

BUILT AROUND YOUR HUBSPOT SETUP

Start with the HubSpot you already have

Free, Starter, Professional or Enterprise, Qtell works alongside the HubSpot setup already in place.

Connect HubSpot and the other systems your business runs to Qtell, without changing how your team works in HubSpot.

You do not need to expand your HubSpot setup for Qtell to be useful.

QUESTIONS ACROSS THE BUSINESS

Get one answer across HubSpot and the rest of the business

Some questions depend on information held in HubSpot and other systems.

Qtell works out the answer using data from across your connected systems and returns one governed answer.

Which marketing spend produced invoiced revenue?
Why is pipeline growing while revenue is falling?
Which customer sources are producing the greatest value?

HubSpotMarketingAdvertisingFinance

Data Governance

One set of rules across every use of business data

Governance is built into Qtell from the start. It keeps the business data dependable, controlled and consistent whether you use it yourself, automate a process or ask inside an AI tool.

Definitions

Agreed definitions for metrics, terminology and business rules.
Permissions

Access to business data follows the permissions of the person asking, including when they ask inside an AI application.
Across systems

When an answer depends on information held in more than one system, Qtell uses the relevant data together while keeping the same definitions and permissions in place.
Audit log
- Question askedSarah
- AI applicationClaude
- Data accessedSales + Marketing + Finance
- Answer returnedPermitted
- Action takenAutomated
- Follow-up assignedSarah
Audit

Questions, data access and actions can be logged, providing a traceable record of how business data has been used.

MORE AI MEANS MORE SETUP, COST AND COMPLEXITY

Every AI application can add another setup, ongoing maintenance and more room for conflicting answers.

WITHOUT QTELL

Every AI application adds another setup and ongoing maintenance

Each AI application needs connections across the business systems it is expected to work with.
Someone has to define what data it can access, what the numbers mean, which sources to trust and how information across systems fits together.
Those connections, permissions and rules need to be kept up to date as systems, teams and access change.
Different teams using different AI applications can end up with different numbers or different answers to the same question.
Even with careful setup, the AI can still interpret the data incorrectly or make a plausible but wrong connection between systems.
Cross-system questions can require multiple searches and large amounts of data to be pulled into the AI, using more context, tokens and processing to work out the answer.
Add or change an AI application and much of the connection, setup and governance work may need to be repeated.

WITH QTELL

One connection to your business. One set of rules for every AI.

AI applications connect to Qtell instead of being connected separately across the underlying business systems.
Definitions, source rules, relationships and permissions are maintained centrally in Qtell.
Qtell applies those rules before business information is returned to the AI application.
Qtell works across the connected systems and returns the governed information needed, rather than leaving the AI to search and piece together the underlying data itself.
This can reduce the number of system calls and the amount of underlying data the AI has to work through, reducing unnecessary context and token use.
The AI can still make mistakes in its own reasoning, but it is no longer being asked to invent your business definitions, source rules or relationships between systems.
Add or change an AI application without rebuilding the connections and business rules underneath it. As the business changes, those rules continue to be maintained in Qtell.

CONNECT CRM TO BUSINESS RESULTS

Connect pipeline to revenue and margin

Use HubSpot leads, deals and customers alongside marketing spend, invoiced revenue, margin and other business information.

See which activity is producing revenue, which customers are worth more and where marketing and sales activity is translating into business results.

Marketing → HubSpot → Finance

MarketingCampaign

HubSpotLead

HubSpotDeal

FinanceRevenue

FinanceMargin

KEEP IMPORTANT FINDINGS MOVING

Track what needs attention through to resolution

When Qtell identifies something that needs attention, the finding can be retained, investigated, assigned and followed through.

That creates a record of what was found, what happened next and whether it was resolved.

Detected → Investigated → Assigned → Acted on → Resolved

1Detected

2Investigated

3Assigned

4Acted on

5Resolved

MANAGED FOR YOU

Add Qtell without building a data team

Qtell maintains the connections and the business understanding behind the answers as systems, data and requirements change.

If you already have a suitable data environment, Qtell can work with it. If you do not, Qtell can provide and manage the data foundation needed as your requirements grow.

GROW WITH QTELL

Start with what is happening now. Add memory and history when you need it.

Use current information from HubSpot and the other systems you connect.
Add retained business history when you want to understand change over time.
Bring in existing historical data when you need deeper analysis, attribution, audiences, forecasting or predictive work.

View pricing →

Questions before you start

FAQs

Does Qtell replace HubSpot?

No. HubSpot remains the CRM your team works in. Qtell works alongside it, using HubSpot data together with data from the other systems your business runs.

Do I need a particular HubSpot plan?

No.

Qtell can work alongside HubSpot Free, Starter, Professional or Enterprise.

Can ChatGPT, Claude or other AI applications use Qtell with HubSpot?

Yes.

Ask in Qtell or inside a supported AI application. Qtell applies the same definitions and permissions before returning the answer.

Do we need a data warehouse?

No.

Qtell can work with current information directly from connected systems.

A data foundation is only needed when you want to use existing historical data for deeper analysis, attribution, audiences, forecasting or predictive work.

Is a data team required?

No.

Qtell is managed, including the ongoing work required to maintain the connections and the business understanding behind the answers.

Can other systems be connected too?

Yes.

If the system you need is not already available, send Qtell the system name. If the system allows it, Qtell can build the integration at no additional charge.

GET STARTED