EventWorks + Qtell
Connect EventWorks with the rest of your business data
Connect EventWorks with marketing, finance and other business data to get governed answers across systems, in Qtell or through the AI tools your team already uses. See what is changing and understand what is driving revenue, margin and customer performance.
Get started with Qtell →QTELL FOR YOUR EVENT BUSINESS
From a single event business to a multi-brand, multi-entity organisation
Qtell can start with one business and extend as more systems, people, locations, brands and entities are added.
See the whole business
Use EventWorks alongside marketing, finance and other business data to understand customers, events, revenue, margin and performance together.
Compare performance as the business grows
As more systems, teams or locations are added, Qtell keeps the information behind them consistent and makes it possible to compare performance across the business.
See the whole organisation and each part within it
Work across teams, locations, brands and entities while keeping the right access controls in place.
Leadership can see group-level performance and rollups, while authorised users can drill into the parts of the organisation they are permitted to access.
QUESTIONS ACROSS THE BUSINESS
Answer questions across EventWorks and the rest of the business
Some business questions depend on information held across several parts of the business.
Qtell interrogates the relevant data across the connected systems and returns one answer to the question.
- Which marketing spend produced booked revenue?
- Why is revenue increasing while margin is falling?
- Which parts of the business are converting more enquiries into higher-value business?
- Are current bookings, marketing activity and costs enough to hit the target?
GOVERNED ANSWERS
Keep control of what every person and AI is told
Different systems can use different definitions for the same customer, revenue figure or business measure.
Qtell maintains the agreed definition, which source should be used and who is permitted to see the information.
Qtell applies those definitions and permissions before returning the answer.
CONNECT MARKETING TO REVENUE
See which marketing produces bookings and revenue
Use marketing spend and campaign activity alongside EventWorks customer, event and revenue data to see which channels are producing booked business.
See what it costs to acquire customers, which sources produce higher-value business and where marketing investment is generating revenue rather than simply enquiries or clicks.
DEEPER PERFORMANCE ANALYSIS
See what is driving customer value and margin
Where historical data is available, Qtell can analyse EventWorks outcomes alongside marketing, finance and other connected business data.
See how factors such as customer type, event type, acquisition source, repeat business and marketing activity relate to revenue, margin and customer value over time.
ACROSS THE ORGANISATION
Bring the wider business into the group view
Qtell can use EventWorks alongside marketing, finance and other connected business data across teams, locations, brands and entities.
Compare performance at group level and drill into an individual part of the organisation to understand what is driving the difference.
Access remains controlled so people only see the information they are permitted to use.
GET MORE FROM CUSTOMER DATA
Build audiences using the wider customer picture
Use customer information across EventWorks and other connected systems to build audiences using event history, customer value, recency, repeat business and marketing engagement.
Where the destination platform supports it, those audiences can be activated in advertising, email and other marketing platforms.
KNOW WHAT NEEDS ATTENTION
See important changes as they happen
Qtell can monitor the business measures you choose to track and surface changes that need attention.
That could include conversion falling, customer value changing, marketing spend increasing without matching revenue growth or one part of the business performing differently from the rest.
Qtell can then investigate the connected business data behind the change.
GROW WITH QTELL
You do not need to build everything before Qtell becomes useful.
Qtell grows with the questions your business needs to answer.
View pricing →- 1.
Start with the information available in your business today.
- 2.
Add retained business history when you want Qtell to understand change over time.
- 3.
Bring in existing historical data when you need deeper analysis, attribution, audiences, forecasting or predictive work.
MANAGED FOR YOU
Use Qtell without building a data team
Qtell is a managed service.
Questions before you start
FAQs
Does Qtell replace EventWorks?
No.
Qtell works alongside EventWorks and the other systems the business already uses.
Can Qtell answer questions using EventWorks and other systems together?
Yes.
Where a question depends on information held across EventWorks, marketing, finance or another connected system, Qtell can interrogate the relevant sources and answer the question as a whole.
Can ChatGPT, Claude or other AI applications use EventWorks data?
Yes.
When ChatGPT, Claude or another AI application asks Qtell a business question, Qtell identifies which source should answer it, applies the business’s agreed definition and returns only the information that person is permitted to see.
What happens if someone asks AI for information they are not allowed to see?
Qtell applies the person’s permissions before the answer is returned.
The AI application does not gain access to business information simply because it asks for it.
Can Qtell compare different parts of the business?
Yes.
Qtell can use EventWorks alongside marketing, finance and other connected business data to compare performance across teams, locations, brands or entities and provide group-level rollups.
Authorised users can drill into individual parts of the organisation while access remains controlled.
Can several EventWorks instances be used?
Yes, where the required access is available.
Separate EventWorks instances can be connected for group-level analysis and comparison.
Can marketing and finance data be connected too?
Yes.
EventWorks data can be used alongside connected marketing, finance and other business systems when the answer depends on information held across them.
Is historical data required?
Only for analysis that depends on previous outcomes, such as conversion patterns, historical comparisons, customer behaviour, forecasting or predictive work.
Can Qtell build customer audiences?
Yes.
Qtell can build audiences using relevant customer information across EventWorks and other connected systems.
Where the destination platform supports it, those audiences can be activated in marketing platforms.
Is a data team required?
No.
Qtell is a managed service, including the ongoing work required to maintain the connections and the business understanding behind the data.
Can other systems be connected too?
Yes.
If the system you need is not already available, send Qtell the system name. If the system allows it, Qtell can build the integration at no additional charge.
GET STARTED
Connect EventWorks with the rest of your business data
Answer questions across systems and get governed answers in Qtell or through the AI applications your team already uses. Understand what is driving revenue, margin and customer performance.
Get started with EventWorks + Qtell →