EventWorks + Qtell

Connect EventWorks with the rest of your business data

Connect EventWorks with marketing, finance and other business data to get governed answers across systems, in Qtell or inside the AI tools your team already uses. See what is changing and understand what is driving revenue, margin and customer performance.

Get started with Qtell →

QTELL FOR YOUR EVENT BUSINESS

From a single event business to a multi-brand, multi-entity organisation

Qtell can start with one business and extend as more systems, people, locations, brands and entities are added.

See the whole business
Use EventWorks alongside marketing, finance and other business data to understand customers, events, revenue, margin and performance together.
Compare performance as the business grows
As more systems, teams or locations are added, Qtell keeps the information behind them consistent and makes it possible to compare performance across the business.
See the whole organisation and each part within it
Work across teams, locations, brands and entities while keeping the right access controls in place.
Leadership can see group-level performance and rollups, while authorised users can drill into the parts of the organisation they are permitted to access.

QUESTIONS ACROSS THE BUSINESS

Answer questions across EventWorks and the rest of the business

Some business questions depend on information held across several parts of the business.

Qtell works out the answer using data from across your connected systems.

Which marketing spend produced booked revenue?
Why is revenue increasing while margin is falling?
Which parts of the business are converting more enquiries into higher-value business?
Are current bookings, marketing activity and costs enough to hit the target?
EventWorksMarketingFinanceOperations

MORE AI MEANS MORE SETUP, COST AND COMPLEXITY

Every AI application can add another setup, ongoing maintenance and more room for conflicting answers.

WITHOUT QTELL

Every AI application adds another setup and ongoing maintenance

Each AI application needs connections across the business systems it is expected to work with.
Someone has to define what data it can access, what the numbers mean, which sources to trust and how information across systems fits together.
Those connections, permissions and rules need to be kept up to date as systems, teams and access change.
Different teams using different AI applications can end up with different numbers or different answers to the same question.
Even with careful setup, the AI can still interpret the data incorrectly or make a plausible but wrong connection between systems.
Cross-system questions can require multiple searches and large amounts of data to be pulled into the AI, using more context, tokens and processing to work out the answer.
Add or change an AI application and much of the connection, setup and governance work may need to be repeated.

WITH QTELL

One connection to your business. One set of rules for every AI.

AI applications connect to Qtell instead of being connected separately across the underlying business systems.
Definitions, source rules, relationships and permissions are maintained centrally in Qtell.
Qtell applies those rules before business information is returned to the AI application.
Qtell works across the connected systems and returns the governed information needed, rather than leaving the AI to search and piece together the underlying data itself.
This can reduce the number of system calls and the amount of underlying data the AI has to work through, reducing unnecessary context and token use.
The AI can still make mistakes in its own reasoning, but it is no longer being asked to invent your business definitions, source rules or relationships between systems.
Add or change an AI application without rebuilding the connections and business rules underneath it. As the business changes, those rules continue to be maintained in Qtell.

GOVERNED ANSWERS

Keep control of what every person and AI is told

Different systems can use different definitions for the same customer, revenue figure or business measure.

Qtell maintains the agreed definition, which source should be used and who is permitted to see the information.

Qtell applies those definitions and permissions before returning the answer.

CONNECT MARKETING TO REVENUE

See which marketing produces bookings and revenue

Use marketing spend and campaign activity alongside EventWorks customer, event and revenue data to see which channels are producing booked business.

See what it costs to acquire customers, which sources produce higher-value business and where marketing investment is generating revenue rather than simply enquiries or clicks.

DEEPER PERFORMANCE ANALYSIS

See what is driving customer value and margin

Where historical data is available, Qtell can analyse EventWorks outcomes alongside marketing, finance and other connected business data.

See how factors such as customer type, event type, acquisition source, repeat business and marketing activity relate to revenue, margin and customer value over time.

ACROSS THE ORGANISATION

Bring the wider business into the group view

Qtell can use EventWorks alongside marketing, finance and other connected business data across teams, locations, brands and entities.

Compare performance at group level and drill into an individual part of the organisation to understand what is driving the difference.

Access remains controlled so people only see the information they are permitted to use.

GET MORE FROM CUSTOMER DATA

Build audiences using the wider customer picture

Use customer information across EventWorks and other connected systems to build audiences using event history, customer value, recency, repeat business and marketing engagement.

Where the destination platform supports it, those audiences can be activated in advertising, email and other marketing platforms.

KNOW WHAT NEEDS ATTENTION

See important changes as they happen

Qtell can monitor the business measures you choose to track and surface changes that need attention.

That could include conversion falling, customer value changing, marketing spend increasing without matching revenue growth or one part of the business performing differently from the rest.

Qtell can then investigate the connected business data behind the change.

GROW WITH QTELL

Start with what is happening now. Add memory and history when you need it.

Qtell grows with the questions your business needs to answer.

View pricing →

1.
Start with the information available in your business today.
2.
Add retained business history when you want Qtell to understand change over time.
3.
Bring in existing historical data when you need deeper analysis, attribution, audiences, forecasting or predictive work.

MANAGED FOR YOU

Use Qtell without building a data team

Qtell maintains the connections and the business understanding behind the answers as systems, data and requirements change.

Questions before you start

FAQs

Does Qtell replace EventWorks?

No.

Qtell works alongside EventWorks and the other systems the business already uses.

Can Qtell answer questions using EventWorks and other systems together?

Yes.

Where a question depends on information held across EventWorks, marketing, finance or another connected system, Qtell can interrogate the relevant sources and answer the question as a whole.

Can ChatGPT, Claude or other AI applications use EventWorks data?

Yes.

When ChatGPT, Claude or another AI application asks Qtell a business question, Qtell uses the relevant sources, applies the agreed definitions and permissions, and returns only the information that person is permitted to use.

What happens if someone asks AI for information they are not allowed to see?

Qtell applies the person’s permissions before the answer is returned.

The AI application does not gain access to business information simply because it asks for it.

Can Qtell compare different parts of the business?

Yes.

Qtell can use EventWorks alongside marketing, finance and other connected business data to compare performance across teams, locations, brands or entities and provide group-level rollups.

Authorised users can drill into individual parts of the organisation while access remains controlled.

Can several EventWorks instances be used?

Yes, where the required access is available.

Separate EventWorks instances can be connected for group-level analysis and comparison.

Can marketing and finance data be connected too?

Yes.

EventWorks data can be used alongside connected marketing, finance and other business systems when the answer depends on information held across them.

Is historical data required?

Only for analysis that depends on previous outcomes, such as conversion patterns, historical comparisons, customer behaviour, forecasting or predictive work.

Can Qtell build customer audiences?

Yes.

Qtell can build audiences using relevant customer information across EventWorks and other connected systems.

Where the destination platform supports it, those audiences can be activated in marketing platforms.

Is a data team required?

No.

Qtell is a managed service, including the ongoing work required to maintain the connections and the business understanding behind the data.

Can other systems be connected too?

Yes.

If the system you need is not already available, send Qtell the system name. If the system allows it, Qtell can build the integration at no additional charge.

GET STARTED