Ask Q

Ask your business a question. Get the answer.

Ask in plain English. Ask Q finds what it needs across your connected systems and gives you the answer.

No SQL. No hunting for the right report. You don't need to know where anything lives.

Ask Q
Which marketing activity generated our most valuable customers? Subject: Customers · picked by Ask Q
Example question with made-up figures.

Why teams use it

Ask. Go deeper. Keep what matters.

Ask naturally

Ask it like you would a colleague. Ask Q works out which parts of the business it needs.

Which customers are most at risk?

Go as deep as you need

Get a quick answer, or ask for a full investigation of the same question.

Searchquick
Researchdeeper

Keep what matters

Save it, schedule it, act on it. A good answer doesn't have to be a one-off.

Customer value by activityEvery Monday

Across your business

Answers that matter span multiple systems.

How much did that campaign really earn? Which bookings put this quarter at risk? Questions like these need sales, marketing, finance and bookings together.

Ask Q works across the systems you have connected. You ask once and get one answer. There is nothing to export and nothing to stitch together by hand.

Your systems stay where they are, and they stay the source of the data.

One answer

Just ask

Ask it the way you'd say it.

Start with a question, then keep going. Each follow-up builds on the last answer, so you do not start again.

Answer

Search and Research

Quick answer or deeper investigation.

Search gives you a short, direct answer.

Research gives you a fuller investigation of the same question.

You choose how deep to go.

Ask Q
Why did paid search underperform?
Example question with made-up figures.

How it answers

The answer first. The detail one click away.

Every answer starts with a short written summary. If you want the detail, switch to a chart or grid.

Customer value by marketing activity
Example with made-up figures.

After the answer

A good answer shouldn't be a one-off.

Run it again

Save a question you ask regularly and run it with one click. Schedule it and it comes to you on its own.

Customer value by activitySaved
ScheduleEvery Monday

Follow it up

Turn a finding into an action, assign it and track it through to the end.

Paid search value is lowestSaved as action

Put it to work

Describe a group of customers and Ask Q builds the audience. Describe something you want watched and Ask Q drafts the workflow. Nothing runs until you publish it.

Alert me if webinar value dropsDraft. Not running.

Your rules, applied

The question can change. The business rules do not.

Ask Q uses your agreed definitions for things like revenue and customer, however you ask the question or whichever systems it uses.

Ask Q applies each person's permissions, so everyone gets answers from the data they're allowed to see. The definitions stay the same for everyone.

Finance lead

What was revenue last quarter by region?

North£2.1m
South£1.8m
East£1.4m
West£1.2m
Regional manager, North

What was revenue last quarter by region?

North£2.1m

Same question. Same definition. Different access. Example figures.

Safe to ask

Asking never changes your data.

Ask Q reads from your systems. Asking a question does not write anything back.

If an answer should lead to an action, that's a separate step. You choose it, review it and publish it.

Your systems→Ask Q reads
Workflow (you publish it)→Action in another system

In practice

Questions no single report can answer.

Example questions

What do you ask your business every week?

Just Ask Q