Qtell for Leadership
See how the whole business is performing
See revenue, profitability, growth, customer performance, sales activity and operational measures across the business. Understand what is driving the numbers, where performance is changing and what needs attention.
Start with Qtell →COMPARE PERFORMANCE
See where different parts of the business are performing differently
Compare revenue, profitability, sales, customer performance and other business measures across teams, locations, brands or entities.
See which parts of the business are growing, which are falling behind and where performance differs.
UNDERSTAND WHAT IS DRIVING GROWTH
See the activity behind changes in revenue and profit
See which customer groups are growing, which sales activity is converting, which marketing investment is producing revenue and where costs are affecting profitability.
Qtell can investigate the sales, marketing, customer, financial and operational activity behind a change, giving Leadership more than the final number.
TRACK PERFORMANCE AGAINST TARGETS
See where the business is ahead or behind
Compare revenue, profitability, sales, customer growth, costs and other important measures with the targets the business is working towards.
See what is on track, what is ahead and what is falling behind.
With business memory or historical data, you can also compare performance with previous periods and see how results are changing.
SEE RISK EARLIER
See changes that could affect revenue, profit or growth
Qtell can monitor the business measures Leadership chooses to track and surface changes that need attention.
That could include revenue slowing, margins falling, customer concentration increasing, sales conversion weakening, customer acquisition becoming more expensive or costs rising.
Qtell can investigate the business activity behind the change and show what is contributing to it.
ANSWER QUESTIONS ACROSS THE BUSINESS
Answer questions that depend on more than one department
Leadership questions often depend on information held across Finance, Sales, Marketing, customer and operational systems.
Qtell can use the relevant information across connected systems to answer the question as a whole rather than requiring separate reports from each department.
For example:
Which parts of the business are driving revenue growth?
Where has profitability changed and what is contributing to it?
Does current sales performance support this year's revenue target?
How much of our revenue depends on our largest customers?
KEEP DECISIONS MOVING
Turn important findings into accountable follow-up
Qtell can surface an issue or opportunity, alert the appropriate person and assign the follow-up required.
Leadership can see who is responsible, what has happened since the finding was raised and whether it has been resolved.
This keeps important findings from ending in a report or meeting without a clear next step.
GROW WITHOUT LOSING THE VIEW
Add more to the business without losing sight of performance
As the business adds people, systems, locations, brands or entities, Qtell can include the additional business data in the same Leadership view.
Compare a new location with the rest of the business, see how another brand is performing or add an acquired business as its systems are connected.
A smaller company can start with the business it has today and extend the same view as the business becomes more complex.
SUPPORT BOARD, INVESTMENT AND ACQUISITION DECISIONS
Use consistent, traceable information when the business faces greater scrutiny
Board reporting, investment, valuation, acquisitions and due diligence can require detailed information from several parts of the business.
Qtell gives Leadership a traceable view of the information behind revenue, profitability, customers, growth and other important measures.
That can support questions about the existing business, provide evidence during due diligence and help Leadership understand the performance of a business or operation after it has been added.
Data Governance
Keep one set of business rules behind the numbers Leadership uses
Qtell governs the definitions, permissions and business context behind your data so important measures do not change depending on who asks the question or where the information is used.
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Definitions
Permissions
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Permissions
When an answer depends on information held in several systems, Qtell uses the relevant data together while keeping the business rules behind it intact.
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Across systems
Audit log
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Audit
Questions, data access and actions can be logged, providing a traceable record of how business data has been used.
USE THE AI TOOLS YOUR LEADERSHIP TEAM ALREADY HAS
Keep business context consistent across AI
Your AI can change. Your business rules shouldn’t.
When an AI application needs business data, it can ask Qtell. Qtell applies the relevant definitions, permissions and business context before returning the answer.
Leadership can use Claude, ChatGPT, Copilot or other AI applications without recreating the business meaning and access rules for each one.
Qtell appears as a plugin inside the AI tools your team already uses.
USE THE LEVEL OF HISTORY YOU NEED
Use current business data now and history when the analysis requires it
If you already have a suitable data environment, Qtell can work with it. If you do not, Qtell can provide and manage the historical data foundation when needed.
Qtell can work directly with current information from the systems you connect.
Business memory retains selected information over time, allowing Leadership to compare performance and see how important business measures change from activation onwards.
Existing historical data supports analysis that depends on previous business performance, including growth trends, customer behaviour, profitability changes, historical conversion, forecasting and predictive modelling.
Trust & Security
Security is built into the platform
Access control, isolation, audit and data protection are part of how Qtell handles business data across the platform.
Questions before you start
FAQs
Can Leadership compare different parts of the business?
Yes.
Leadership can compare performance across teams, locations, brands, business units or entities where the relevant information is available.
You can also focus on an individual part of the business when you need more detail.
Can Qtell show what is driving growth?
Yes.
Qtell can investigate the sales, marketing, customer, financial and operational activity associated with changes in revenue, profitability and growth.
Can we track performance against targets?
Yes.
Where the relevant targets are available, Qtell can compare actual performance with them and show where the business is ahead, on track or behind.
Can we compare performance with previous periods?
Yes, where the required history is available.
Business memory allows comparison from the point information begins being retained. Existing historical data can be used for periods before that.
Can Qtell identify business risks?
Qtell can monitor the measures the business chooses to track and surface changes that may require attention.
That could include changes in revenue, profitability, customer concentration, sales conversion, customer acquisition costs or other important measures.
Can Qtell answer questions that span several departments?
Yes.
A question can use relevant information from Finance, Sales, Marketing, customer and operational systems where those sources are connected and the person asking has permission to access the information.
Can Qtell show customer or revenue concentration?
Yes.
Where the required customer and revenue information is available, Qtell can show how much revenue depends on particular customers or customer groups.
Historical data can show how that concentration has changed over time.
Can Qtell support forecasting?
Yes, where the information required for the forecast is available.
Qtell can use current business information together with historical patterns and outcomes to support forecasting for areas such as revenue and sales performance.
What happens as we add another location, brand or business?
Once the relevant systems are connected, the additional business data can become part of the wider Leadership view.
Leadership can see the new part of the business separately or compare it with the rest of the business.
Can Qtell be used after an acquisition?
Yes.
As the acquired business's relevant systems are connected, its information can be included alongside the existing business.
That allows Leadership to compare performance, monitor the acquired business and see its contribution to the wider company.
Can Qtell support due diligence for an acquisition, investment or sale?
Qtell can provide consistent and traceable business information for questions that depend on data held across different parts of the business.
The information required will depend on the particular acquisition, investment, valuation or due diligence process.
Can different members of Leadership have different access?
Yes.
Access to business data follows the permissions set for each person, so different members of the Leadership team can have different levels of access.
Do we need a data warehouse?
No.
Qtell can work directly with current information from the systems you connect.
If Leadership needs analysis using existing historical data, Qtell can work with a suitable data environment already in place or provide and manage the historical data foundation required.
Can Leadership use ChatGPT, Claude or Copilot with Qtell?
Yes.
When an AI application needs business data, it can ask Qtell. Qtell applies the relevant definitions, permissions and business context before returning the answer.
GET STARTED
See what is driving the business
See where performance is changing, understand what is driving revenue, profit and growth, identify risks earlier and keep important decisions moving.
Start with Qtell →