GOVERNED BUSINESS DATA
One shared understanding for people and AI. One set of rules, applied wherever it’s used.
Qtell connects your systems and makes your business data understood, governed and AI-ready for people and AI agents to use, with nothing to build, maintain or outgrow.
Set up in minutes with AI-guided onboarding. No technical skills needed. UK data residency.
For every team
Different teams need different answers. They shouldn't need different versions of the business.
Leadership, marketing, sales, finance and other teams each get what they need from the same connected business, without separate reports and conflicting numbers.
The gap
Connected or not, your data is missing a shared understanding.
Disconnected teams stitch reports together by hand. Teams using AI feed it different apps, spreadsheets and folders. Neither approach, on its own, ensures that everyone is working from the same business understanding.
Which sounds like your business?
Our systems aren't connected
| Sales | Marketing | Finance | |
|---|---|---|---|
| J. Smith Ltd | £40k | £12k | #N/A |
| Fenwick Studio | £25k | £8k | £22k |
| Revenue | £1.3M | £1.1M | £1.05M |
The board pack is due. The numbers still don't agree.
We're using AI with our business information
Invoiced last month.
Source: Sales CRM, deals wonAdded to the board report
The AI used real data and still gave the wrong answer.
Where Qtell comes in
The same understanding, across your business and AI.
Qtell connects the systems you already use and governs the definitions, relationships, permissions and context behind their data. When people and AI work through Qtell, they work from the same governed business understanding.
See Qtell in action
Five ways to put your whole business to work.
Tell me when weekly enquiries drop sharply
Draft. Not running.
Example workflow.Weekly enquiries
Every weekday at 8:00 · Active
Example run history.Customers who bought twice in the last 90 days but not in the last 30
Not saved yet.
Example audience.How an answer is built
One question. Every system it touches. One answer.
Say marketing asks what was spent on advertising last month and how enquiries changed. The spend sits across several ad platforms and the enquiries sit somewhere else. Here is what Qtell does, whether a person or an AI tool is asking.
Better no answer than a confident one built on the wrong assumption.
Explore Ask Q →From signal to action
See what changed, understand what matters and decide what happens next.
Qtell keeps watch across your connected systems for changes, risks and opportunities.
Qtell prioritises changes, risks and opportunities so your team knows what needs attention first.
Qtell looks across the systems connected to find what is driving the change.
Routine actions can run automatically. Others can require approval or be assigned to the right person.
Findings, alerts and actions can go to email, Slack, Teams and the systems your people use.
One AI or ten
Use one AI or several without rebuilding the rules behind each one.
Access your own governed business data from your Qtell account, directly within ChatGPT, Claude and other supported AI applications.
Your AI is good at reasoning. Qtell makes sure it reasons from the right business data.
No build, no upkeep
Most software hands you the setup and the upkeep. Qtell doesn't.
Qtell manages the connections, definitions and permissions behind your shared business understanding, including the changes needed as your systems and business evolve.
Guided, automated onboarding
Your systems connected and understood together
Definitions suggested by Qtell and confirmed by you
Access rules applied the same way everywhere
When a system, definition or role changes, Qtell picks it up and proposes the update
Qtell scales with your business
Systems, fields and roles change. Qtell keeps your connections, definitions and access current, so the numbers stay trusted and AI works from up-to-date context.
Systems change
When a connected system changes, Qtell detects what has changed and proposes what needs updating.
Definitions change
Update a definition once and Qtell applies it everywhere it is used.
Access changes
When roles change, Qtell keeps access aligned so people and AI only use what they are allowed to.
Data quality improves
Validation, matching and quality checks continue over time, keeping the information behind your answers accurate.
Security and trust
Your data stays under your control.
You decide who can see and use what, set once for all your systems, every person and every AI agent. Qtell applies your permissions and business rules before anything is accessed, answered or acted on.
Read the full security and trust page →Controller
You are the data controller. Qtell is a GDPR processor and acts only on your instruction.
Residency
UK data residency on Google Cloud.
Credentials
Your credentials are encrypted and never shared with your AI tools.
Access
Role-based and row-based access, field level. The role is checked before any data is fetched.
Isolation
Every customer runs in an isolated tenant.
Audit
Every question, from every person and every AI tool, is logged: who asked, what was returned, from where.
Encryption
Encrypted in transit and at rest.
Revoke
Disconnect any system or any AI tool in one click.
Getting started
Simple to set up. Qtell's AI walks you through it.
Minutes, not months. No technical skills needed. Create your account and Qtell's AI guides you through each step in plain English. It does the technical work. You make the business decisions.
- 1
Connect your systems
Pick the tools you already use and sign in to approve each connection. Qtell's AI tells you what each one needs, one step at a time.
- 2
Agree your definitions in plain English
Qtell's AI suggests what words like revenue, enquiry and customer mean in your business. You confirm or change them in your own words.
- 3
Set who sees what
Tell Qtell's AI who works in which team. It sets the access rules, and they apply to people and AI alike.
- 4
Ask your first question
Ask in plain English and get one answer from across your connected systems, with the definitions behind it.
Qtell can also connect specialist, internal and legacy systems. If a system allows an integration, we will build it at no additional charge. Tell us what you use.
- Do I need to be technical?
- No. If you can sign in to the tools you already use and explain how your business works, you can set up Qtell. There is no code to write and no data to map.
- How long does setup take?
- Minutes, not months. There is no implementation project and no setup fee. Connect your systems, confirm your definitions and ask your first question. You can add more systems whenever you are ready.
- Who helps me?
- Qtell's AI guides you through every step and explains anything that isn't clear. If you would rather speak to a person, our team is happy to help. Talk to us
Pricing
Start with what is happening now. Add memory and history when you need them.
Start with current information from your connected systems.
Add memory that builds from the day you activate it, or use available historical data for deeper analysis, attribution and forecasting and more.
Plans start from £99/month.
View pricingStart with Qtell
Give your people and AI one shared understanding of your business
Connect the systems you use, agree what your numbers mean and decide who sees what. Qtell answers across all of them.
Plans start from £99/month. No setup fee.