Bring governed business data into the AI applications your teams use

Your teams are already using AI to research, plan, analyse, create and make decisions.

Qtell gives supported AI applications access to the same governed business information used across your organisation, with agreed definitions, source rules and permissions applied before information is returned.

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Research competitors against your own commercial performance.
Explore new markets using customer and sales data.
Prepare proposals using account history.

The AI application handles the work. Qtell provides the governed business understanding behind it.

USE THE AI THAT SUITS THE WORK

The AI can change. Your business understanding does not.

Sales may prefer Claude. Marketing may work in ChatGPT. Finance may spend more time in Copilot. Another part of the organisation may use Gemini.

Qtell does not require the whole business to standardise on one AI application.

Supported AI applications can use the same governed definitions, permissions, relationships and source rules maintained in Qtell.

So changing AI provider, adding another AI application or allowing different teams to use different tools does not mean rebuilding the business logic each time.

One governed understanding of the business, available wherever your teams choose to work.

MORE AI MEANS MORE SETUP, COST AND COMPLEXITY

Every AI application can add another setup, ongoing maintenance and more room for conflicting answers.

WITHOUT QTELL

Every AI application adds another setup and ongoing maintenance

Each AI application needs connections across the business systems it is expected to work with.
Someone has to define what data it can access, what the numbers mean, which sources to trust and how information across systems fits together.
Those connections, permissions and rules need to be kept up to date as systems, teams and access change.
Different teams using different AI applications can end up with different numbers or different answers to the same question.
Even with careful setup, the AI can still interpret the data incorrectly or make a plausible but wrong connection between systems.
Cross-system questions can require multiple searches and large amounts of data to be pulled into the AI, using more context, tokens and processing to work out the answer.
Add or change an AI application and much of the connection, setup and governance work may need to be repeated.

WITH QTELL

One connection to your business. One set of rules for every AI.

AI applications connect to Qtell instead of being connected separately across the underlying business systems.
Definitions, source rules, relationships and permissions are maintained centrally in Qtell.
Qtell applies those rules before business information is returned to the AI application.
Qtell works across the connected systems and returns the governed information needed, rather than leaving the AI to search and piece together the underlying data itself.
This can reduce the number of system calls and the amount of underlying data the AI has to work through, reducing unnecessary context and token use.
The AI can still make mistakes in its own reasoning, but it is no longer being asked to invent your business definitions, source rules or relationships between systems.
Add or change an AI application without rebuilding the connections and business rules underneath it. As the business changes, those rules continue to be maintained in Qtell.

WHY QTELL

Why should AI ask Qtell instead of going directly to your systems?

Giving an AI application access to a CRM, finance platform or other business system gives it access to that source.

It does not establish which source should be trusted across the business, what an important measure means, how information held in different systems relates or what the person asking the question is permitted to receive.

Qtell maintains those rules across the organisation.

When an AI application asks Qtell a business question, Qtell uses the relevant sources, applies the agreed business definitions and permissions, and returns the information that person is allowed to use.

The answer can span several connected systems without the AI application having to decide which system, definition or figure should be trusted.

Your AI gets a governed business answer rather than being left to work it out from the systems underneath.

CROSS-SYSTEM QUESTIONS

Let AI work across the business, not one application at a time

Many useful business questions cannot be answered from one system.

A customer may exist in the CRM. Their transactions may sit in finance. Marketing activity may live in advertising platforms. Bookings may sit somewhere else entirely.

Qtell brings the relevant information together when the question is asked, while preserving the definitions and permissions applied to each source.

The AI application can then use that governed answer as part of the research, analysis, writing or planning it is doing.

So your team can ask:

Which marketing activity generated our most valuable customers?

Why is pipeline increasing while revenue is falling?

Which accounts should sales prioritise based on commercial history and current activity?

How does this market opportunity compare with the customers we already win?

TRUST & SECURITY

Keep control of business data as AI use expands

Giving AI access to business information should not mean giving it unrestricted access to every connected system.

The information available can depend on who is asking and what they are permitted to use. Protected fields can be withheld, credentials remain separate from the AI application, and access rules continue to apply when information is requested through supported AI integrations.

Qtell also records queries and automated activity so the organisation has visibility into how governed business information is being used.

AI gets the information it is allowed to use, not unrestricted access to the systems underneath it.

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START WITH QTELL

Give AI access to the business without handing over the business

Connect the systems you already use and give supported AI applications access to governed business information through Qtell.

Your teams keep using the AI applications that suit their work. Qtell keeps the business understanding behind them consistent.

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