Q Audiences

Describe who you want to reach. Qtell builds the audience.

Q Audiences turns a description of people into a group you can check, compare and reach. It works from your connected business data.

No query to write. No waiting for someone to pull a list.

Describe the people you wantDraft
Example audiences with made-up figures and names.

Why teams use it

Describe. Check. Reach.

Describe the audience you need

Tell Qtell who you want to reach. The audience is built from your connected business data.

Customers who have gone quiet

Check before it counts

See how many people are in it, who they are and what it overlaps with before you save it.

People1,284
Overlap212

Send it where you need it

Export the audience, send it to your email or advertising platform, or use it in a workflow.

Win-back listExported

Across your business

The people you want to reach rarely sit in one system.

A good audience can depend on what customers bought, what they responded to and what they owe. That means sales, marketing and finance together.

Q Audiences works from your connected data. Where sources fit together, it combines them. Where they can't be combined, it says so.

Your systems stay where they are, and they stay the source of the data.

Q Audiences
Audience

Getting it right

Make sure Qtell knows who you mean.

When your words could mean different groups, Q Audiences asks which one you mean. The answer changes who ends up in the audience.

Which population is this audience about?

Example options.

Fresh or fixed

You choose whether it stays up to date.

A live audience changes as people match or stop matching the rules. A fixed list keeps the same people, up to 10,000.

Live audience

Updates as your data changes.

Fixed list

The people in the list stay the same.

Example figures.

Approval

Nobody relies on it until it is approved.

A saved audience starts as proposed until someone approves it. Saving is not approving.

Creating and editing audiences is given by role, or by a permission set. Everyone with access to Customers can see audiences and their sizes.

Audience

Customers who bought twice in the last 90 days but not in the last 30

Example audience.

Part of Qtell

Take an audience further in Qtell.

Ask Q

Build an audience from a description, or from any answer that lists people.

Create audience from this answer

Q Acts

Use an audience in a workflow, so a group you trust triggers the action you choose.

Notify owners of quiet accountsDraft

Q Insights

Turn a group you find in your customer analytics into an audience.

Create audience from this group

Ready-made audiences

Start from a ready-made definition, then change it to suit.

Lapsed customersDraft

In practice

Audiences teams can build.

Example audiences

Who do you need to reach next?

Start with Q Audiences.