Events500 + Qtell
Connect Events500 with the rest of your business data
Connect Events500 with marketing, finance and other business data to get governed answers across systems, in Qtell or inside the AI tools your team already uses. See what is changing and understand what is driving bookings, revenue and performance.
Get started with Qtell →QTELL FOR YOUR BUSINESS
From a single site to a multi-site, multi-entity organisation
Qtell can start with one site and extend across the business as more systems, sites, brands and entities are added.
See one site in context
Use Events500 alongside marketing, finance and other business data to understand bookings, customers, revenue and performance at one site.
Compare performance as the business grows
As more sites and systems are added, Qtell keeps the information behind them consistent and makes it possible to compare performance across the business.
See the whole group and each site within it
Work across sites, brands and entities while keeping the right access controls in place.
Leadership can see group-level performance and rollups, while authorised users can drill into the sites and information they are permitted to access.
QUESTIONS ACROSS THE BUSINESS
Answer questions across Events500 and the rest of the business
Some business questions depend on information held across several parts of the business.
Qtell works out the answer using data from across your connected systems.
- Which marketing spend produced booked revenue?
- Why are bookings up, but profit down?
- Which sites are growing revenue without increasing margin?
- Are current bookings, marketing activity and operating costs enough to hit the profit target?
MORE AI MEANS MORE SETUP, COST AND COMPLEXITY
Every AI application can add another setup, ongoing maintenance and more room for conflicting answers.
WITHOUT QTELL
Every AI application adds another setup and ongoing maintenance
- Each AI application needs connections across the business systems it is expected to work with.
- Someone has to define what data it can access, what the numbers mean, which sources to trust and how information across systems fits together.
- Those connections, permissions and rules need to be kept up to date as systems, teams and access change.
- Different teams using different AI applications can end up with different numbers or different answers to the same question.
- Even with careful setup, the AI can still interpret the data incorrectly or make a plausible but wrong connection between systems.
- Cross-system questions can require multiple searches and large amounts of data to be pulled into the AI, using more context, tokens and processing to work out the answer.
- Add or change an AI application and much of the connection, setup and governance work may need to be repeated.
WITH QTELL
One connection to your business. One set of rules for every AI.
- AI applications connect to Qtell instead of being connected separately across the underlying business systems.
- Definitions, source rules, relationships and permissions are maintained centrally in Qtell.
- Qtell applies those rules before business information is returned to the AI application.
- Qtell works across the connected systems and returns the governed information needed, rather than leaving the AI to search and piece together the underlying data itself.
- This can reduce the number of system calls and the amount of underlying data the AI has to work through, reducing unnecessary context and token use.
- The AI can still make mistakes in its own reasoning, but it is no longer being asked to invent your business definitions, source rules or relationships between systems.
- Add or change an AI application without rebuilding the connections and business rules underneath it. As the business changes, those rules continue to be maintained in Qtell.
GOVERNED ANSWERS
Keep control of what every person and AI is told
Different systems can use different definitions for the same customer, revenue figure or business measure.
Qtell maintains the agreed definition, which source should be used and who is permitted to see the information.
Qtell applies those definitions and permissions before returning the answer.
CONNECT MARKETING TO REVENUE
See which marketing produces bookings and revenue
Use marketing spend and campaign activity alongside booking and revenue outcomes to see which channels are producing business that actually converts.
See what it costs to acquire customers, which sources produce higher-value business and where marketing investment is generating booked revenue rather than simply clicks or enquiries.
FORECAST DEMAND
See what is likely to happen next
Where the required historical data is available, Qtell can use previous booking patterns alongside current marketing, financial and operational information to forecast demand, bookings and revenue.
That gives the business earlier information for decisions around marketing, pricing, staffing and capacity.
ACROSS THE GROUP
Bring the wider business into the group view
Qtell can use Events500 alongside marketing, finance and other connected business data across multiple sites.
Compare performance at group level and drill into an individual site or part of the organisation to understand what is driving the difference.
Access remains controlled so people only see the sites and information they are permitted to use.
GET MORE FROM CUSTOMER DATA
Build audiences from customers who actually book
Use customer information across Events500 and other connected systems to build audiences using booking history, event type, customer value, recency and marketing engagement.
Where the destination platform supports it, those audiences can be activated in advertising, email and other marketing platforms.
KNOW WHAT NEEDS ATTENTION
See important changes as they happen
Qtell can monitor the business measures you choose to track and surface changes that need attention.
That could include conversion falling below normal, booking demand changing, marketing spend increasing without matching revenue growth or valuable customer groups becoming less active.
Qtell can then investigate the connected business data behind the change.
GROW WITH QTELL
You do not need to build everything before Qtell becomes useful.
Qtell grows with the questions your business needs to answer.
View pricing →- 1.
Start with the information available in your business today.
- 2.
Add retained business history when you want Qtell to understand change over time.
- 3.
Bring in existing historical data when you need deeper analysis, attribution, audiences, forecasting or predictive work.
MANAGED FOR YOU
Use Qtell without building a data team
Qtell maintains the connections and the business understanding behind the answers as systems, data and requirements change.
EVENTS500 + QTELL
A direct partnership
Qtell and Events500 are partners.
If you already use Events500, ask about connecting your account and any current offers available through the partnership.
Questions before you start
FAQs
Does Qtell replace Events500?
No.
Qtell works alongside Events500 and the other systems the business already uses.
Can Qtell answer questions using Events500 and other systems together?
Yes.
Where a question depends on information held across Events500, marketing, finance or another connected system, Qtell can interrogate the relevant sources and answer the question as a whole.
Can ChatGPT, Claude or other AI applications use Events500 data?
Yes.
When ChatGPT, Claude or another AI application asks Qtell a business question, Qtell uses the relevant sources, applies the agreed definitions and permissions, and returns only the information that person is permitted to use.
What happens if someone asks AI for information they are not allowed to see?
Qtell applies the person’s permissions before the answer is returned.
The AI application does not gain access to business information simply because it asks for it.
Can marketing and finance data be connected too?
Yes.
Events500 data can be used alongside connected marketing, finance and other business systems when the answer depends on information held across them.
Is historical data required?
Only for analysis that depends on previous outcomes, such as forecasting, historical comparisons or customer behaviour over time.
Can Qtell compare performance across several sites?
Yes.
Qtell can use Events500 alongside marketing, finance and other connected business data to compare performance across sites and provide group-level rollups.
Authorised users can drill into an individual site or part of the organisation while access remains controlled.
Can Qtell build customer audiences?
Yes.
Qtell can build audiences using relevant customer information across Events500 and other connected systems.
Where the destination platform supports it, those audiences can be activated in marketing platforms.
Is a data team required?
No.
Qtell is a managed service, including the ongoing work required to maintain the connections and the business understanding behind the data.
Can other systems be connected too?
Yes.
If the system you need is not already available, send Qtell the system name. If the system allows it, Qtell can build the integration at no additional charge.
GET STARTED
Connect Events500 with the rest of your business data
Answer questions across systems and get governed answers in Qtell or inside the AI applications your team already uses. Understand what is driving revenue and performance across the business.
Get started with Events500 + Qtell →