One shared understanding for people and AI

Your teams see different versions of the business. Qtell gives them one.

Qtell connects your existing systems and governs what your data means, how it relates and who can access it, so your people and AI work from the same understanding.

Set up in minutes with AI-guided onboarding. No technical skills needed.

Your people and every AI tool or agent they use.

YOUR PEOPLE
YOUR AI

Qtell holds one shared understanding. Every answer goes through it.

ONE SHARED UNDERSTANDING
DefinitionsPermissionsRelationshipsAudit

Your systems remain the source.

YOUR SYSTEMS
HubSpotSalesforceGoogle AdsMeta AdsGA4MailchimpOther systems

For every team

Different teams need different answers. They shouldn't need different versions of the business.

Leadership, marketing, sales, finance and other teams each get what they need from the same connected business, without separate reports and conflicting numbers.

The gap

Connected or not, your data is missing a shared understanding.

Disconnected teams stitch reports together by hand. Teams using AI feed it different apps, spreadsheets and folders. Neither approach, on its own, ensures that everyone is working from the same business understanding.

Which sounds like your business?

Our systems aren't connected

MarketingCampaign data
SalesCRM
FinanceAccounts
LeadershipKPI reports
Customer supportHelpdesk
Board_Report_FINAL_v7.xlsxAlready outdated
SalesMarketingFinance
J. Smith Ltd£40k£12k#N/A
Fenwick Studio£25k£8k£22k
Revenue£1.3M£1.1M£1.05M

The board pack is due. The numbers still don't agree.

We're using AI with our business information

Connected appsCRM, accounts
Shared foldersTeam-maintained
Uploaded filesSheets, PDFs
AI assistantBusiness sources available
What went wrong?
What did we invoice last month?
£1.3M

Invoiced last month.

Source: Sales CRM, deals won

Added to the board report

The AI used real data and still gave the wrong answer.

Where Qtell comes in

The same understanding, across your business and AI.

Qtell connects the systems you already use and governs the definitions, relationships, permissions and context behind their data. When people and AI work through Qtell, they work from the same governed business understanding.

See Qtell in action

Five ways to put your whole business to work.

    How an answer is built

    One question. Every system it touches. One answer.

    Say marketing asks what was spent on advertising last month and how enquiries changed. The spend sits across several ad platforms and the enquiries sit somewhere else. Here is what Qtell does, whether a person or an AI tool is asking.

      Better no answer than a confident one built on the wrong assumption.

      Explore Ask Q →

      From signal to action

      See what changed, understand what matters and decide what happens next.

      See how Qtell turns findings into action →

      One AI or ten

      Use one AI or several without rebuilding the rules behind each one.

      Qtell maintains your business definitions, relationships and permissions in one place, so supported AI applications can use them without each needing a separate set of business rules.

        Your AI is good at reasoning. Qtell makes sure it reasons from the right business data.

        No build, no upkeep

        Most software hands you the setup and the upkeep. Qtell doesn't.

        Qtell manages the connections, definitions and permissions behind your shared business understanding, including the changes needed as your systems and business evolve.

        • Guided, automated onboarding

        • Your systems connected and understood together

        • Definitions suggested by Qtell and confirmed by you

        • Access rules applied the same way everywhere

        • When a system, definition or role changes, Qtell picks it up and proposes the update

        Qtell scales with your business

        Systems, fields and roles change. Without upkeep, data drifts, teams stop trusting the numbers and AI starts working from outdated context. Qtell keeps it current.

        • Systems change

          When a connected system changes, Qtell detects what has changed and proposes what needs updating.

        • Definitions change

          Update a definition once and Qtell applies it everywhere it is used.

        • Access changes

          When roles change, Qtell keeps access aligned so people and AI only use what they are allowed to.

        • Data quality improves

          Validation, matching and quality checks continue over time, keeping the information behind your answers accurate.

        Security and trust

        Your data stays under your control.

        Your people are already using ChatGPT, Claude and other AI tools with business information. Qtell is how that stops being a leak and starts being controlled data access, with the right permissions and business rules applied before anything is accessed, answered or acted on.

        Read the full security and trust page →
        • Controller

          You are the data controller. Qtell is a GDPR processor and acts only on your instruction.

        • Residency

          UK data residency on Google Cloud.

        • Credentials

          Your credentials are encrypted and never shared with your AI tools.

        • Access

          Role-based and row-based access, field level. The role is checked before any data is fetched.

        • Isolation

          Every customer runs in an isolated tenant.

        • Audit

          Every question, from every person and every AI tool, is logged: who asked, what was returned, from where.

        • Encryption

          Encrypted in transit and at rest.

        • Revoke

          Disconnect any system or any AI tool in one click.

        Getting started

        Simple to set up. Qtell's AI walks you through it.

        Minutes, not months. No technical skills needed. Create your account and Qtell's AI guides you through each step in plain English. It does the technical work. You make the business decisions.

        1. 1

          Connect your systems

          Pick the tools you already use and sign in to approve each connection. Qtell's AI tells you what each one needs, one step at a time.

        2. 2

          Agree your definitions in plain English

          Qtell's AI suggests what words like revenue, enquiry and customer mean in your business. You confirm or change them in your own words.

        3. 3

          Set who sees what

          Tell Qtell's AI who works in which team. It sets the access rules, and they apply to people and AI alike.

        4. 4

          Ask your first question

          Ask in plain English and get one answer from across your connected systems, with the definitions behind it.

        Connects with
        HubSpotSalesforceGoogle AdsMeta AdsLinkedIn AdsTikTokGoogle Analytics 4MailchimpSlackGoogle SheetsGoogle CalendarEventWorksEvents500WebhooksNeed another system?

        Qtell can also connect specialist, internal and legacy systems. If a system allows an integration, we will build it at no additional charge. Tell us what you use.

        Do I need to be technical?
        No. If you can sign in to the tools you already use and explain how your business works, you can set up Qtell. There is no code to write and no data to map.
        How long does setup take?
        Minutes, not months. There is no implementation project and no setup fee. Connect your systems, confirm your definitions and ask your first question. You can add more systems whenever you are ready.
        Who helps me?
        Qtell's AI guides you through every step and explains anything that isn't clear. If you would rather speak to a person, our team is happy to help. Talk to us

        Pricing

        Start with what is happening now. Add memory and history when you need them.

        Start with current information from your connected systems.

        Add memory that builds from the day you activate it, or use available historical data for deeper analysis, attribution and forecasting and more.

        Plans start from £99/month.

        View pricing

        Start with Qtell

        Give your people and AI one shared understanding of your business

        Connect the systems you already use. Qtell agrees what your numbers mean, controls who sees what, and answers across all of them.

        Plans start from £99/month. No setup fee.