Data Intelligence for Events & Hospitality
Years of experience with events and hospitality businesses, encoded into business logic that understands your industry. We know your data, your metrics, and your challenges in ways that off-the-shelf platforms simply cannot.
From Single Venues to Multi-Site Operators
We help events businesses turn scattered data into actionable intelligence.
Event Venues
Event Management
Event Caterers
Venue Sourcing
DMCs
Hospitality Groups
Your Data Is Scattered. Your Questions Go Unanswered.
Enquiries in the CRM. Bookings in the events system. Costs in finance. Marketing metrics in ad platforms. Getting answers means chasing reports, waiting for spreadsheets, or making decisions with incomplete information.
Without Qtell
- Data scattered across CRM, bookings, finance, marketing
- Questions take days to answer (if they get answered)
- Marketing reports clicks, not closed events
- True profitability unknown until year-end
- Problems discovered in monthly reviews
With Qtell
- All systems connected with unified metrics
- Ask any question in plain English, get answers in seconds
- Attribution from first touch to closed revenue
- Real-time profitability by event, client, segment
- AI flags problems before they impact results
Scattered Systems
Data lives in CRM, bookings, finance, and marketing tools - never connected.
Long Sales Cycles
Attribution breaks when enquiry-to-booking takes 6+ months.
Hidden Profitability
Revenue is visible. True margin by event type isn't.
Manual Reports
Hours spent exporting CSVs and building spreadsheets weekly.
We Speak Your Language
Generic BI tools don't understand enquiry-to-booking cycles, event profitability, or venue-specific metrics. We do. Our data models are built specifically for events businesses.
Win Rate
Value per Head
SpaceRev/m²
Google Ads ROAS
Days to Contract
Margin %
What We Deliver
Turn scattered data into actionable intelligence across your entire operation.
Revenue Attribution
Connect marketing spend to closed events. Know which channels bring profitable enquiries, not just clicks.
True Profitability
See margin by event type, client, and segment. Understand which events are worth pursuing before you commit.
Proactive Intelligence
AI monitors your data and flags what needs attention. Know problems before they hit monthly reviews.
Dashboards That Understand Events
Pre-built dashboards designed specifically for event venues. Start with templates, customise to your needs.
Executive Summary
Monthly trends, YoY comparisons, top performers at a glance.
Sales Pipeline
Pipeline value, conversion funnel, stage analysis.
Marketing Attribution
Channel ROAS, campaign effectiveness, spend analysis.
Lead Scoring
ML-powered lead prioritisation and conversion probability.
Venue Performance
Revenue by venue, conversion rates, guest trends.
Event Lifecycle
Stage timing, drop-off analysis, bottleneck identification.
Salesperson Performance
Revenue by rep, win rates, team leaderboards.
SpaceRev Analysis
Revenue per square metre, space optimisation metrics.
Revenue Forecast
Customer Analytics
Ads Reporting
Weekly Flash
The Qtell Product Suite
Everything you need to turn your events data into actionable intelligence.
Know Which Channels Actually Convert
Enquiries come from everywhere: website forms, phone calls, referrals, venue partnerships, directories, wedding fairs. Marketing reports clicks. You need to know which channels produce events that make money.
- Track enquiry source from first touch to closed event
- Follow attribution through months-long sales cycles
- Connect marketing spend to actual revenue
- See conversion rate and ROAS by channel
Stop funding channels you can't prove. Invest in what works.
See True Profitability, Not Just Revenue
Revenue is easy to see. Costs are scattered across finance systems, supplier invoices, and operational tools. True margin by event type, client, or period requires connecting data that lives in different places.
- Connect revenue to costs across all systems
- Margin by event type (corporate, private, weddings)
- Profitability by client and customer segment
- Know which events are worth pursuing
Know which events make money. Focus on what's profitable.
Problems Flagged Before They Cost You
AI monitors your data and tells you what needs attention. Seasonal shifts, conversion rate changes, cost anomalies, stalled deals. Know what's changing without asking.
- Warnings when metrics move outside normal ranges
- Opportunities identified from customer behaviour
- Stalled deals and pipeline risks flagged automatically
- Weekly intelligence brief delivered to your inbox
Know what's happening before you think to ask.
We Connect to the Systems You Use
Deep integrations with event industry CRMs. Not surface-level connectors - full data extraction, transformation, and activation.
Get More from Your EventWorks Data
Since 2022, we've helped EventWorks customers unlock the full potential of their CRM data - from automated lead capture to predictive analytics and real-time reporting.
- Full integration since 2022
- 30+ modelled metrics
- Reverse ETL
- Predictive analytics
Your EventWorks Data, Everywhere It Needs to Be
Learn More
Turn HubSpot into an Events Intelligence Platform
HubSpot is a powerful CRM, but it wasn't built for events. We've created a comprehensive data layer that transforms your HubSpot data into events-native analytics - with lead scoring, revenue forecasting, and attribution that understands your sales cycle.
- Full CRM integration
- Revenue forecasting
- Lead scoring
- Marketing attribution
Your HubSpot Data, Everywhere It Needs to Be
Learn More
Intelligence Across Your Business
Questions you can answer when your data is connected.
Which channels bring profitable clients
Connect marketing spend to closed events. Know what to fund and what to cut.
True profitability by event, client, type
Revenue minus costs. By event, by client, by segment. Before it's too late.
Which clients are worth more
Repeat bookers, high-value corporate, one-time private. See the difference.
Pipeline you can trust
Forecast based on historical conversion. Not guesswork.
One view of each client
Same person across CRM, bookings, finance. Connected.
Performance across locations
Compare venues, benchmark, allocate resources based on data.
100+ Modelled Metrics Built for Events
We've built a comprehensive data layer specifically for event venues - handling edge cases, API quirks, and business logic that only emerges after processing millions of records.
Transformation Models
Event business logic encoded
Status Mappings
CRM configurations solved
Metrics
Purpose-built for events
Sync Frequency
Always current, never stale