Know Where Your Best Leads Come From
Track marketing spend, measure true ROAS, and optimise channels with full attribution from ad click to confirmed booking. Stop guessing which campaigns actually work.
Marketing Spend Without Visibility
You're spending on Google Ads, but do you know which campaigns actually produce bookings? Which keywords waste budget? Marketing attribution connects the dots from ad click to closed deal - so you invest in what works and cut what doesn't.
Complete Marketing Intelligence
From campaign performance to keyword-level insights, see exactly where your marketing budget delivers results.
Channel Attribution
See which sources produce the best leads and highest conversion rates. Compare Google Ads, referrals, organic, and direct traffic.
Campaign ROAS
Calculate true return on ad spend based on actual bookings, not just leads. Know which campaigns are profitable.
Keyword Performance
Identify high-value keywords and cut the ones that waste budget. See cost per lead and ROAS at the keyword level.
How Attribution Works
We track every touchpoint from ad click to closed booking.
1. Capture
We track GCLID and UTM parameters on every lead that enters your CRM.
2. Match
Leads are matched to ad campaigns, ad groups, and keywords via our attribution engine.
3. Follow
We track each lead through your sales pipeline to booking (or loss).
4. Calculate
True ROAS is calculated from actual booking revenue, not estimated pipeline.
True Return on Ad Spend
Most attribution stops at the lead. Ours follows through to the booking. See which campaigns actually generate revenue - not just form fills.
- Booking-based ROAS - Calculated from confirmed bookings, not pipeline estimates
- Cost per lead - Know exactly what you're paying for each enquiry
- Cost per booking - The metric that actually matters
- Campaign comparison - Side-by-side performance analysis
Based on actual booking revenue, not estimated pipeline value.
Compare Every Source
Not just paid ads. See how every lead source performs - from Google Ads to referrals to organic search. Understand your full marketing mix.
- Source comparison - Google Ads, Meta, LinkedIn, referrals, organic, direct
- Conversion rates - Lead-to-booking by channel
- Revenue contribution - What percentage comes from each source
- Attribution coverage - See how many leads we can attribute
Works with Google Ads, Meta, LinkedIn, and organic sources.
Optimise at the Keyword Level
See which keywords drive bookings and which waste budget. Compare match types, identify negative keyword opportunities, and focus spend on what converts.
- Keyword ROAS - Return on spend for individual keywords
- Match type analysis - Compare Exact, Phrase, and Broad match performance
- Cost per booking - The real cost to acquire a customer via each keyword
- Negative keyword candidates - Keywords that generate leads but not bookings
Optimise spend at the keyword level, not just the campaign level.
Attribution Across Your Portfolio
For venue groups: see which campaigns work best for each venue. Compare marketing performance across locations and allocate budget where it delivers the highest return.
Venue-Level ROAS
See campaign performance broken down by individual venue location.
Cross-Venue Comparison
Compare which marketing channels work best for each venue type.
Budget Allocation
Invest marketing spend where it delivers the highest return across your group.
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