Your team's intelligence hub

Qtell's data intelligence platform connects your CRM, marketing and finance systems into one unified view. Ask questions in plain English, get AI-powered alerts when metrics shift, and push insights directly to the tools your team uses. No data team required.

What you can accomplish

Real scenarios where the Q platform delivers value.

Answer board questions instantly

"What's our CAC by channel this quarter?" - answered in seconds, not days.

Ask Q

Know about problems before they hit

Get alerted when conversion rates drop or costs spike - before the monthly review.

Q Insights Q Activate

Prioritise leads that actually convert

Lead scores pushed to CRM so sales focuses on high-probability opportunities.

Agent Q Q Activate

Three steps to clarity

We handle the technical complexity so you can focus on running your business.

1
Secure API Integrations

Connect Your Systems

We plug into the tools you already use via secure APIs - no exports, no spreadsheets, no disruption to your team.

2
Automated Data Processing

Clean, Structured Data

Your data is messy, inconsistent, and scattered. Our pipeline runs daily to clean it, standardise it, and make it usable.

3
Views & AI Insights

Access Your Intelligence

Log into your portal and your dashboards are ready - no building, no configuration. Share with your team using role-based access.

4
Data Activation

Power Your Systems

Drive action where work happens in the apps used across the business.

Enterprise Grade

Our platform orchestrates enterprise-grade infrastructure so businesses get powerful analytics without building a data team.

Data Ingestion

Automated sync from all your sources

Data Warehouse

Enterprise-scale cloud analytics

Transformation

Business logic & metrics built in

Visualisation

Interactive dashboards & reports

From data to campaigns in three steps

1

Analyse your customer base

View unified analytics dashboards with contacts, accounts, industry breakdowns, and top clients by lifetime value.

2

Build targeted segments

Use the visual segment builder to create audiences based on industry, tier, lifetime value, marketing opt-in, and more.

3

Sync to marketing platforms

Push segments to Google Ads and Mailchimp with automatic scheduling and sync status monitoring.

The three-step transformation

How we turn chaotic CRM data into AI-ready intelligence.

1
The problem with CRM exports

Raw Data is Messy

Your CRM stores data in ways that make sense for operations, not analytics. Field names like 'evt_typ_cd' or 'src_id' mean nothing to AI - or to most humans.

  • Inconsistent field naming across systems
  • Missing or null values everywhere
  • No documented relationships between tables
  • Codes instead of readable values
2
We clean, structure, and document your data

We build the layer AI needs

Every column has a clear name. Every relationship is mapped. Every metric is defined.

  • 'event_type' instead of 'evt_typ_cd'
  • Standardised dates across all sources
  • Enquiries, events, and clients connected
  • Business logic built in (win rate, lead score, SpaceRev)
3
With clean data, AI turns your questions into accurate queries

Now you can ask questions in plain English

No SQL. No guessing.

  • "Show revenue last month" becomes a valid query
  • Permission-aware: users only see their data
  • Audit trail of every query generated
  • Human review before execution (optional)

Security & Data Governance

Enterprise-grade security with complete data isolation and access control.

Your data stays yours

Data never leaves your environment. We deploy to your Google Cloud project.

Row-level security

Users only see their authorised data.

Query audit trail

Every query logged for compliance.

GDPR compliant

No personal data in analytics. Data processing agreements available.