Predict Revenue. Prioritise Leads.
Machine learning models trained on events industry data. Know which leads will convert, forecast revenue with confidence, and spot performance trends before they impact results.
Stop Treating Every Lead the Same
Your sales team spends equal time on leads with 5% conversion probability and 70% conversion probability. With predictive lead scoring, they focus on the leads that matter - and close more deals with less effort.
8 Factors That Predict Conversion
Our weighted scoring model analyses every enquiry against your historical conversion data. Each factor's contribution is transparent and explainable - no black box predictions.
- Client History (20%) - Repeat clients convert at higher rates
- Salesperson (18%) - Rep performance impacts outcomes
- Source Quality (15%) - Some channels deliver better leads
- Event Type (12%) - Corporate vs social event patterns
- Lead Time (10%) - Timing signals commitment level
- Budget Alignment (10%) - Quote-to-budget fit matters
- Guest Size (8%) - Size affects conversion likelihood
- Seasonality (7%) - Some periods perform better
Calibrated on real conversion data from events businesses.
Four Tiers of Lead Priority
Every lead is classified into a tier with a clear recommended action. Your team knows exactly where to focus their energy.
Hot
Score 60-100. Prioritise for immediate follow-up.
Warm
Score 40-59. Standard sales process.
Cool
Score 25-39. Nurture sequence.
Cold
Score 0-24. Automated responses.
See 12 Months Into the Future
Time series forecasting powered by ARIMA+ predicts your monthly revenue with confidence intervals. Plan staffing, marketing spend, and cash flow with data-backed projections.
- 12-month predictions - Rolling forecasts updated monthly
- Confidence intervals - Know the range, not just the point estimate
- Holiday adjustments - UK bank holidays and seasonal patterns built in
- Per-venue forecasts - Individual predictions for multi-venue operators
Requires 18+ months of historical booking data.
How Predictive Analytics Works
From your data to actionable predictions - no data science team required.
1. Connect
We connect to your CRM and extract historical lead and booking data.
2. Engineer
30+ predictive features are calculated for every lead automatically.
3. Score
Every new enquiry receives a score and tier within minutes.
4. Act
Scores appear in your portal, dashboards, and sales workflow.
Transparent Predictions You Can Trust
No black boxes. Every score comes with a clear breakdown of why. Your team understands the reasoning, and you can adjust weights to match your business priorities.
- See exactly which factors contributed to each score
- Understand why one lead ranks higher than another
- Adjust weights without needing to retrain models
- Audit trail for compliance and governance
Built on rule-based weighted scoring for full transparency.
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