Ask a Question. Get Intelligence.
Not just answers — Ask Q investigates why, recommends what to do, tracks whether anyone did it, and takes action on your connected platforms. Governed conversational analytics powered by a pre-built data model that already understands your business.
Queries & Workflows
Ask in plain English or trigger 17 pre-built analytical workflows. Natural language in, governed intelligence out.
Insights & Recommendations
Automatic investigation, key findings, and actionable recommendations — with industry context built in.
Act & Report
Save findings, assign owners, track resolution, execute actions on connected platforms, and generate reports.
Every business has questions buried in its data
Your team has questions. The data exists. But getting answers means navigating dashboards, waiting for analysts, or building spreadsheets from scratch. By the time you get the answer, the meeting is over — or the decision has been made without data.
What Happens Today
- Questions go unasked because nobody knows SQL
- Analysts are bottlenecked with routine requests
- Insights are seen on dashboards, discussed, then forgotten
- Nobody tracks whether the problem was fixed
What Ask Q Changes
- Ask any question in plain English — instant answers
- 17 pre-built workflows handle routine analysis automatically
- Findings are saved, assigned, and tracked to resolution
- Actions executed on connected platforms with approval
We do the heavy lifting so you don't have to:
Data Extraction
Automated pipelines from your systems
Data Modelling
Clean, structured, analysis-ready
Pre-Built Reports
Industry-specific dashboards ready from day one
Cloud Storage
Secure, scalable, maintained
Questions your team is already asking:
From question to intelligence — in one conversation
Ask Q is not a chatbot on a database. It's a context-aware AI data analyst with a pre-built data model, industry expertise, and structured workflows.
Natural Language Queries
Type any business question in plain English — “What was revenue last month?”, “Compare conversion rates by source”, “Which venue is underperforming?” Ask Q translates your question into governed SQL using a pre-built data model that already knows your business terms, data relationships, and how your systems connect. Results come back as charts, tables, or data views — with automatic key findings and follow-up suggestions.
Conversational Workflows
Type naturally — “give me a morning briefing” or “deep dive into revenue” — and Ask Q recognises the intent and routes it to a structured workflow. 17 pre-built workflows across 5 categories (Daily, Analysis, Reports, Reviews, Tools) encode best-practice analysis. Each workflow runs a validated, multi-step sequence — not a single query.
Investigation Mode
Ask “why did CPA spike?” and Ask Q automatically plans a multi-step investigation — 2 to 5 queries, each targeting a different dimension, with each step building on previous findings. The result is a synthesised explanation with key findings and actionable recommendations.
Vertical Context
Ask Q doesn’t just query your data — it interprets results through the lens of your industry. Hospitality teams get seasonal benchmarks, event-type analysis, and venue comparisons. SaaS teams get MRR/ARR tracking, churn analysis, and pipeline velocity.
Intelligence Lifecycle
Most analytics tools stop at the answer. Ask Q keeps going. Save any finding or recommendation as an intelligence item — with an owner, a due date, and SLA tracking. The system escalates if nobody acts.
Agentic Actions
When Ask Q recommends an action — pause a campaign, adjust a budget, sync an audience — it can execute directly on your connected platforms through Q Acts. Three-tier approval: low-risk actions execute automatically, medium-risk require approval, high-risk provide guidance and a direct link.
The question other tools can't answer
What's my cost per closed deal by marketing channel? This requires joining Google Ads spend data to CRM deal outcomes at the campaign level. The data lives in separate systems. Most platforms cannot answer it.
- Generic AI — Cannot answer. Would need you to manually join datasets.
- Enterprise BI — Can answer if you build the cross-domain model. Weeks of data engineering.
- Ask Q — Answers on day one. Your Summer Events campaign drove 8 closed deals at £187 per deal.
The answer comes from a pre-built data model. The customer did not build it.
From question to report in seconds
Describe the report you want in plain English. Ask Q generates the query, picks the right chart type, and lets you save it as a persistent, shareable report. Build audience segments from any query result and sync them to your ad platforms.
- AI-assisted report builder — describe what you want, get a report
- 27 curated templates across 8 categories
- Goals and thresholds with pace-to-goal tracking
- Audience segments synced to Google, Meta, and HubSpot
Use Ask Q from Claude — or any AI agent
Ask Q isn't just in the portal. It's exposed to AI agents via MCP (Model Context Protocol). The Qtell Cowork plugin gives Claude 18 structured workflow skills, a domain-specialist analyst persona, and reference knowledge — turning Claude into a governed business analyst.
- Run any of the 17 workflows directly from Claude
- Morning Briefing, Executive Summary, Anomaly Investigation — same structured workflows
- Save intelligence items, check outstanding items, trigger actions
- Same governed intelligence, same audit trail, different interface
The portal is where data lives. Claude is where work happens.
Pick up where you left off
Ask Q remembers your conversations. Come back a week later and continue where you stopped. Ask follow-up questions without re-explaining context. Save queries you run regularly and share them with your team.
- Multi-turn conversations with full context memory
- Saved queries with one-click re-run
- Manifest-driven suggestions based on your connected data
- Share conversations and saved queries across your organisation
Start with live intelligence. Grow into cross-domain.
Both product lines use the same AI engine, the same reasoning, and the same Intelligence Management lifecycle. The difference is depth.
Real-time platform queries
Connect marketing and ad platforms via OAuth. Query them in real-time with Ask Q. Get intelligence in minutes with no warehouse infrastructure.
- Connect via OAuth in minutes
- Query Google Ads, HubSpot, or Meta directly
- All 17 workflows work immediately
- Single-platform intelligence
- From £49/month per platform
Full cross-domain analytics
All your sources joined, modelled, and governed in your dedicated data warehouse. Historical depth, cross-domain queries, and proactive anomaly detection.
- Pre-built cross-domain data model
- CRM + marketing + revenue + events joined with attribution
- Full historical depth
- Dashboards, reports, segments, intelligence lifecycle
- From £299/month — unlimited users, unlimited queries
Governed conversational analytics for your whole team
Accurate answers. Industry context. Accountability built in.
Governed Intelligence
Every answer runs through a pre-built data model with validated business logic. Not AI guessing at column names — governed queries you can trust.
Industry Context
Vertical intelligence built in. Hospitality seasonality, SaaS metrics, event-type benchmarks — your analyst already knows your business.
Unlimited for Everyone
Unlimited users, unlimited queries, every tier. No per-seat pricing, no query caps, no analyst bottleneck.
Enterprise-Ready Security
Your data stays yours. Three layers of security — application, AI prompt, and query execution — with multi-tenant isolation from the ground up.
Tenant Isolation
Every query filtered to your organisation. Project-per-tenant architecture at the database level, not just the UI.
Governed AI
Schema-locked prompts. The AI only sees your valid tables and columns. No guessing, no hallucinated column names.
Full Audit Trail
Every query logged with user, timestamp, generated SQL, and results. Complete compliance and review trail.